Why Conversion Formulas AND Data-Driven Marketing Fail Stop Chasing Formulas. Stop Trusting Data. — Insights from The Psychology of YES by Arnaldo (Arns) Jara The Real Reason Your Funnel Isn’t Working What Most Leaders Still Don’t See A Smarter W

Modern marketing operates on two dominant beliefs. There is a repeatable equation for growth More analytics improves outcomes Both are widely accepted. And in many cases, both are wrong. The Psychology of